Business models in the golden age

Question: What kind of business model would be suitable for the Golden Age? I heard that cooperatives are recognized as successful business models in Europe. Can this cooperative model be an alternative to the previous business models? 


Answer from the Ascended Master Saint Germain through Kim Michaels. This answer was given at a conference in Korea in 2019.

Well, there will be many different business models that will spring up in the golden age and some of them have already come up. There are people who have tuned into my consciousness and my ideas and been able to come up with this. Cooperatives is certainly one of them. But it's not the only one. There needs to be many different forms of it, depending on the size of the business, the nature of the business. It's clear that what needs to happen in a golden age is sort of a democratization of business. As we have said in these dictations during this conference, today, the large corporations of the world are really like a dictatorship that has a very centralized form of leadership. And of course, it also channels the profit into a very small group of people who receive the benefits of the many people who work for the corporation.

So, the most important thing in the golden age will be to make people feel that they are part of the business and that they have a personal responsibility for it. This is essentially the idea behind democracy. In a dictatorship, you see that people do not feel much responsibility for what the government does, because they have little influence on it. And so, it's clear that there is a connection between the influence that people feel they have on something, and the amount of responsibility they feel for it. That's why democracy is a more aware, enlightened form of government, because people are more engaged and feel more responsibility. Naturally least you see in many of the older democracies of people have lost some of that sense of being involved, but they at least still have the potential to involve themselves if they want to.

So, in a golden age, it's important that people feel they are part of the business. And that means several things.  It means first of all, that the profit produced by the business should be shared, to some degree among all of the people who work for it. This will not only begin to happen on a voluntary basis, it will actually at some point be a law in some nations, that a business will not be allowed to function without sharing profit with all of its employees. There also needs to be much more of an openness in the leadership structure where you do not have the top down management that you see today, in so many businesses. Instead the people who work in the business will be listened to, they will have an influence not only on their work situation, but all aspects relating to the business. And you can see today how many of the larger corporations have a board of directors where you have people from outside the business who are sitting on the board of directors that are making certain important decisions for a business. But these board members have very little knowledge of how the business actually functions. And they certainly have no direct experience of what it means to work for the business, and what it means to produce the products and face the many problems of production that the employees face. So, it's clear that there will also be a model that would question why would you have external people who know nothing about the business on the board of directors? Why not recruit these people internally, and why not even have people all the way from the what you would call bottom level employees, and all the way to top leadership be part of the board of directors.

This is something that will happen naturally because as we move into the Golden Age, there will be this gradual shift, where you shift away from what we have talked about here, the sense that it's only the few people that are able to make decisions, and know what's best.  Where there will be a realization that the businesses who will actually do best in the competition will be those who draw on the expertise of their own employees, and the experiences they have from all level of levels of the business.

Today, for example, you will see many businesses who face a certain problem in some level of the business, and they will spend a lot of money to hire an outside consultant, but they often will not bother to ask their own employees, where they could get the guidance for free because the employees not only know the problem, but they are interested in solving it if for no other reason to improve their own working conditions.  You will also see that there would be a shift in businesses in the sense that the goal, of the most successful businesses will not be to maximize profit. Profit will become less important in the business world. What will be important for many businesses or the more successful businesses is that they actually provide a service to society. Naturally, a business needs to function economically. So they need to be paid for their products or their services. But they are doing this more from a sense of what can we contribute to the whole? What can we contribute to humanity? 

You already see some businesses who have adopted this kind of philosophy. They have not necessarily always done it in the most balanced way. But you see businesses that have adopted a strategy where they want to be environmentally conscious, they want to be conscious of how their products are produced, they want to create a sustainable business model by using renewable materials, and many other such initiatives. And these things will, in a golden age become more and more important. And this will partly be brought about because there will also be a raising of awareness among consumers and consumers will be much more conscious. And it will not just be a matter of what is the cost of the product. But there will be many other concerns that come in. Consumers will increasingly start asking questions that are not relating to their use of the product and the benefit they get from the product and the cost of the product. They will also be concerned about how was the product produced? Where was it produced? Do the workers have good conditions? Are they paid decently? Does the company share profit? Or is it just enriching this small elite? All of these things will become much more important than the goals an age sort of gradually there will be a voluntary shift in many businesses where they realize that that what today is a small niche market of more conscious consumers will become a larger and larger market. You can see how in some nations ecologically produced food, for example, has become not just a niche business, but actually is approaching a very large business in some nations, and people are willing to pay more for products that are produced in a responsible manner. And this will grow exponentially in the Golden Age so that people will be much more conscious of this.

You will also see for example, that as businesses begin to share profit with their employees, people will actually have more money. And therefore they will not just wildly spend this on anything they want, they will be able to afford to buy quality, be able to buy products, afford to buy products that are produced in a more aware manner, such as ecological food. And this will change the business climate dramatically so that eventually there will come a point where a business that is only out for profit will become the minority of businesses. And it will actually at some point be seen as this very outdated, obsolete business model that most people will not even want to support. 

There are many shifts that will happen just as a result of the raising of awareness. And of course, many new ideas for businesses will be brought forth. One important aspect of this will be that as consumers raise their awareness, they'll become aware of the nature are these large corporations, and they will be more and more reluctant to buy their products from these corporations. And therefore, there will be many smaller businesses that will spring up. First of all, because a smaller business can more easily have this more humane culture of listening to the employees and sharing the profit. But when you reach a large corporation that has hundreds of thousands of employees, it's very difficult to maintain that human scale where the human concerns are important, and where the individual employee is important. So, people will more and more take their business to these smaller, more responsible businesses and therefore they will prosper. Whereas the large corporations will gradually die out. And eventually they will simply fold and be split into smaller businesses.

So, in other words, what you have seen is that beginning in the late 1800s, in the United States, you saw these particular capitalists such as Rockefeller, and others who attempted to create monopolies. And this was what set the stage for the emergence of the large corporations, where businesses have attempted to become larger and larger by absorbing the competition or destroying the competition. But this trend has already to some degree been reversed, although you still see some corporations growing. But you see the beginning of a new trend. And this will lead to a point where these bigger businesses will be split up and there will be much more of a diversity in the business field. We have talked about how the law, the second law of thermodynamics actually makes it clear that diversity is the key to survival. But it's also the key to prosperity, and a key to multiplying the talents. And therefore, a more diverse economy with many smaller businesses will be much more affluent, much more vital, much more creative than what you see today. There is a clear tendency in corporations that they seek to establish dominance in the marketplace. And once they feel they have attained that dominance, they stopped looking for new solutions. Now they actually, if they were creative before, they stopped being creative, and they wanted to squash creativity by preventing other businesses from coming up with new ideas that can threaten their market dominance. And this is something that will simply not be sustainable in a golden age because they will be greater creativity so that businesses that attempt to restrict creativity simply cannot survive. This will, in large part be due to the raising of awareness among consumers who are not so concerned anymore about the cheapest products, but what products that really fill their needs and are produced in responsible manner. And therefore, these kind of products are not as suitable for these huge mass production, assembly lines that have been created today, in order to create cheaper and cheaper products. It will be much more important to have a more small-scale production that actually can produce products with certain individual characteristics that people will want and be willing to pay for. 

 

Copyright © 2019 Kim Michaels

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